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Mary Furlong & Associates presents
The Seventh Annual What’s Next Boomer Business Summit
Friday, March 19, 2010
8:30 am - 6:30 pm
Hyatt Regency Chicago
151 E. Wacker Drive, Chicago, Illinois
Intro to Baby Boomer What’s Next – Blueprint for Success – Go to Market Strategies
Do you need to market to baby boomers or seniors? Does your customer have a caregiving, social, traveling, home ownership, moving, adult child demanding…need? Then you need to be able to answer three questions:
- Specifically — who is this baby boomer/senior customer and what is their unmet need?
- Quantified (Data sources that validate)
- Qualified (Through the real voice of the customer)
- Clarified (Through peer and expert insights)
- Where can your customer be found, for example:
- Demographic profiles
- Geographic profiles
- Psychographic profiles
- Who or what touches your customer?
- Distribution channel — retail, HR, service providers
- Trusted networks of professionals, non-profits, entrepreneurs
- Media — online, mobile, TV, print, radio
Skate where the puck is going…
– Walter Gretzky, father of Wayne Gretzky
- Gain insight into the latest baby boomer research, market strategies, and success stories
- Connect with thought leaders, brand managers and entrepreneurs who are shaping the boomer market
- Discover new distribution channels
- Interact with leading analysts, bloggers, authors, and age beat reporters during the Age Beat Luncheon
- Network with decision makers who get deals done
- Find out how the changing economy will influence decisions about real estate, lifestyle, and the financial future of baby boomers
http://www.boomersummit.com/ |
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Fast Company's Innovation Uncensored
event embodies the ethos of our brand and represents the culmination of our work throughout the year. Innovation is at the core of everything we do. Every day on our website and in each issue of the magazine, we explore innovative groundbreaking business solutions across every industry.
With this event, we give attendees live access to top business visionaries and the companies to watch, with the goal to learn from and to be inspired by their practices and insight.
The event itself is a great conversation/debate starter, but the greater value is in taking attendees inside these stellar companies and teaching them something they don't know: surprising stats, smart techniques, best practices. Because in the end, we have an ulterior motive: inspiring attendees to lead their companies to make next year's Most Innovative Companies List.
The event content is aimed toward innovative thought-leaders in the fields of design, marketing, technology, entertainment, advertising, energy, infrastructure, non-profits and brand executives.
http://innovationuncensored.com
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