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Mary Furlong & Associates presents
The Seventh Annual What’s Next Boomer Business Summit
Friday, March 19, 2010
8:30 am - 6:30 pm
Hyatt Regency Chicago
151 E. Wacker Drive, Chicago, Illinois
Intro to Baby Boomer What’s Next – Blueprint for Success – Go to Market Strategies
Do you need to market to baby boomers or seniors? Does your customer have a caregiving, social, traveling, home ownership, moving, adult child demanding…need? Then you need to be able to answer three questions:
- Specifically — who is this baby boomer/senior customer and what is their unmet need?
- Quantified (Data sources that validate)
- Qualified (Through the real voice of the customer)
- Clarified (Through peer and expert insights)
- Where can your customer be found, for example:
- Demographic profiles
- Geographic profiles
- Psychographic profiles
- Who or what touches your customer?
- Distribution channel — retail, HR, service providers
- Trusted networks of professionals, non-profits, entrepreneurs
- Media — online, mobile, TV, print, radio
Skate where the puck is going…
– Walter Gretzky, father of Wayne Gretzky
- Gain insight into the latest baby boomer research, market strategies, and success stories
- Connect with thought leaders, brand managers and entrepreneurs who are shaping the boomer market
- Discover new distribution channels
- Interact with leading analysts, bloggers, authors, and age beat reporters during the Age Beat Luncheon
- Network with decision makers who get deals done
- Find out how the changing economy will influence decisions about real estate, lifestyle, and the financial future of baby boomers
http://www.boomersummit.com/
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